Brussels, November 2008 – TOSHIBA TEC Europe, the retail automation specialists, teamed up with Dutch system integrator Extendas to deliver the first Electronic Shelf Label (ESL) solution at Shell’s flagship convenience store in The Netherlands.

Extendas received the prestigious 2008 Retail ICT Award in The Netherlands for this innovative store concept.

Electronic Shelf Labels automate the traditionally manual process of changing prices in retail stores, and electronically displays price information on store shelves.

The solution – developed by Pricer from Sweden – is platform-independent and works as a two-way communication channel as it feeds prices to the shelf and back again. The latest price updates from Shell’s convenience store back-office is sent to each ESL, which in turn acknowledges the information update through a wireless infrared (IR) link.

The TOSHIBA TEC system claims to be the fastest in the world, with the ability to make 50,000 price changes in an hour, or 1,500 changes in two minutes.

Clemens Van Hulten, manager of Shell’s ‘Lucht-West’ petrol station situated on the A2 motorway: “Our customers are keen on special promotions when they stop by for a top up.

“Our database saves the history of special promo actions for each sales item. Hence, we know exactly what our customers want and when they buy.

The ESL solution allows for flexible pricing during the 24/7 operation at the Shell convenience store.

Clemens van Hulten: “We set our prices according to the time of the day/night as well as the sales ranking and availability in the store of each sales item. TOSHIBA TEC’s ESL solution is a perfect fit – and we keep our margins up!”

Gerard Pruijn, Director TOSHIBA TEC The Netherlands: “Electronic Shelf Labels encourage retailers to remodel and expand their stores, drive up shopping convenience factors and improve their ranges, customer service and quality of offering. It is a real winner.”

About Pricer

Pricer is the world leader in Electronic Shelf Label (ESL), communicating price and store information at the shelf edge. Pricer provides the retail industry with electronic price and information systems that significantly increase consumer benefit while optimizing operational efficiency and profitability.

Pricer offers solutions for more efficient and secure price information through electronic information systems. Offering the most complete ESL solution Pricer has over 4,000 installations across in more than 30 countries, with more than 55 million ESL delivered.

www.pricer.com

Sobre a TOSHIBA TEC Europe

A TOSHIBA TEC Europe (TERIS) é uma empresa dedicada ao fabrico e comercialização de Impressoras de Código de Barras/RFID, POS, Caixas Registradoras, Periféricos, Software e Sistemas de Informação através da Europa, Médio Oriente e Africa. Como fornecedor de soluções globais, a TOSHIBA TEC Europe oferece um completo pacote de serviços de consultoria, manutenção, implementação e desenvolvimento de sistemas para a indústria e comércio.

A sede europeia da companhia encontra-se em Bruxelas, Bélgica e conta com três divisões: Retalho, Identificação Automática e Serviços.

A TOSHIBA TEC é uma companhia independente da Toshiba Corporation, a sétima companhia a nível mundial de equipamento eléctrico e electrónico e a 91ª do mundo em terminais de venda. No Ranking da revista Fortune aparece como a oitava empresa mais admirada do sector TI no mundo. A Toshiba Corporation é um líder tecnológico mundial com mais de 300 subsidiárias e filiais em todo o mundo. No seu último ano fiscal obteve um benefício de aproximadamente 76,6 biliões de dólares.

Para mais informação:

TOSHIBA TEC Europe Retail Information Systems
Taguspark, Núcleo Central – 363/365
2740-122 - Porto Salvo PORTUGAL
Contacte-nos: Susana Costa
Tel.: +351 21 422 20 64
Fax: +351 21 424 02 11
E-mail: marketing@toshibatec-eu.pt
Web: www.toshibatec-eu.pt

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